DulcoSoft were launching as a new product in the wider Dulcolax range. They needed a quick 20sec spot to easily explain how the product worked.
We created this live action and CGI film to show the hydrating effect of DulcoSoft.
October 2018
DulcoSoft Product Launch
Deliverables
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● TVC Art Direction
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● CGI Animation Art Direction
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● Stills Shoot Art Direction
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Credits
Client: Sanofi
Agency: WPP Paris
Creative Director: Carmine Coppola
Art Director: Teya Evans
Production Agency: Laterna Magica Frankfurt
Director: Coco Winter