August 2019

The kids that taught us how to say Enterogermina.

Following consumer research during the main campaign, we found that consumers were unable to remember the product name because they couldn’t pronounce it.

This fun video with kids attempting to pronounce Enterogermina was the perfect solution to help kids and their parents remember and pronounce Enterogermina – how about you try?

Deliverables
  • ●  Concept/Shoot Art Direction

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Web Film

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Credits

Client: Sanofi
Agency: WPP Paris
Creative Director: Carmine Coppola
Art Director: Teya Evans
Production Agency: MacGyver Amsterdam