Life is meant to be lived, but sometimes living with allergies can stop you from fully enjoying every moment you can. Thanks to Allegra, you can Say Yes to living life without allergies.
The challenge for this campaign was to find a story that could be used across two main target countries, Brazil and the USA. It was not only important to look like it could be set in either country, but also show a range of allergy triggers – which sometimes differ from place to place, sometimes also culture to culture.
The solution was this visually stunning TVC which subtly shows a range of different triggers, while telling the story of a group of friends going on an adventure in different environments – nothing holding them back from living their lives.
