With kids heading back to school, we teamed up with the Australian Road Safety Foundation, AAMI and Subaru to launch Slow Down Songs – geo-targeted messages through Spotify that remind drivers near a School Zone to please slow down to 40.
Over 100,000 Slow Down Songs were played during the 3 day trial period, and plenty of media coverage in the news and on radio added to the success of this campaign.
Take a look at the clip to see how it all works, and thanks to our 10 artists including The Jungle Giants, Caitlyn Shadbolt and Shag Rock for donating their songs to the cause.
