SEPTEMBER 2015

The campaign that ruffled feathers in the category.

This sale was the first of its kind that Price Attack had ever done, and there was a lot of pressure for the creative to perform well. It involved creating a TVC, two bag designs, a DM piece, catalogue and in-store point of sale.

We know it ruffled some feathers though as their main competitor ran an almost identical campaign 6 months later.

Deliverables

  • ●  TVC Art Direction

  • ●  Point of Sale

  • ●  Direct Mail

  • ●  Bag Design

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TVC

With only a limited budget we created this stop motion style TVC, it needed to not only grab people’s attention, but also educate them on how the sale worked, as this is an uncommon sale type in the Australian market.

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Credits

Client: Price Attack
Agency: IdeaWorks Brisbane
Creative Director: Andrew Thompson
Copywriter: Ashleigh Kennedy
Art Director: Teya Evans
Client Service: Roxy Diversi