We surprise our mums with a lot of things growing up, some good, some not so good. ‘The Perfect Surprise’ is about surprising mum with a gift from Price Attack, to say thanks for everything.
Printed on gloss stock, with rose gold foil for the cover, this catalogue was truly premium, and was one of Price Attacks most successful campaigns, ever.
The catalogue was entered into the Catalogue Awards where it won in the Health and Wellbeing category.
I also placed as a finalist for Young Designer of the Year in the awards.
Due to the success of this campaign, the agency created this hype reel to help promote the agency.
Client: Price Attack
Agency: IdeaWorks Brisbane
Creative Director: Andrew Thompson
Copywriter: Ashleigh Kennedy
Art Director: Teya Evans
Client Service: Roxy Diversi
