Make Every Day Feel Like Christmas Day
The idea centred around the idea that a gift from Price Attack would give the joy of receiving the gift of good hair every day, not just on Christmas day. We achieved this by turning the catalogue and TVC into an advent calendar, with the magic of Christmas Day on every page.
Using image recognition technology each page of the catalogue was designed as an advent calendar with a surprise on every page, this meant Price Attack could engage with their customers cross-media.
Each day users could scan an image in the catalogue to reveal digital content like prizes, deals, product reviews and how-to videos instantaneously within the app – transforming traditional media into the digital realm to ensure Price Attack’s relevance in the future.
For selected pages throughout the catalogue I styled the products with fairy lights entwined, and shot them in a flat-lay style to add to the overall Christmas aesthetic. I also styled and shot some of the how-to model imagery.
The TVC aesthetic was based on the design of the catalogue, using the gold glitter and black and white colour scheme. This is a great example of how still shots and animation can be used to bring a low-budget TVC to life.
Client: Price Attack
Agency: IdeaWorks Brisbane
Creative Director: Andrew Thompson
Copywriter: Ashleigh Kennedy
Designer/Art Director: Teya Evans
Art Director (TVC): Carl Lough
Production Company (TVC): The Post Lounge
Photography (Cover & TV Stills): Paul Giggle
Photography: Teya Evans
Client Service: Roxy Diversi
