A Lot More For A Lot Less
What better way to promote Price Attack’s Big Bottle Sale than with a tabloid sized catalogue. Printed on premium uncoated stock, the creative followed an editorial format and was filled with style tips, useful information and professional advice. After all, the bigger the better, right?
Editorial catalogue design is different from standard catalogue design because it takes on a more magazine-like function.
Rather than purely displaying products and prices. Editorial catalogues aim to tell a story, and grab interest through headlines/copy and telling a story to the reader.
Client: Price Attack
Agency: IdeaWorks Brisbane
Copywriter: Ashleigh Kennedy
Art Director: Teya Evans
